Advertising Language: A Pragmatic Approach to Advertisements by Keiko Tanaka PDF

By Keiko Tanaka

ISBN-10: 0415076471

ISBN-13: 9780415076470

Keiko Tanaka deals an research of the linguistic units which are utilized in ads, the strategems which advertisers hire to realize and hold the eye in their viewers. utilizing relevance concept as a framework, she units out its key features and applies them to the language of written ads in Britain and Japan. specific emphasis is put on `covert communication', puns and metaphors, and the booklet incorporates a certain bankruptcy on photos of ladies in jap ads. it's absolutely illustrated all through with fresh contrasting ads drawn from the 2 international locations.
The ebook presents a compelling research of the language of ads, and an exploration of Relevance thought that would be of curiosity to students in lots of fields.

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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan by Keiko Tanaka

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